![]() "We are confident, given the nature of what we see, that this didn't take place in our manufacturing facility, but it still leaves open the question of what exactly happened and that's what we are trying to investigate," he said. "We take food safety very, very seriously, whether it is this case or it is others before it," Harmening told the Star Tribune that day. On Wednesday, the day the company announced its quarterly results, chief executive Jeff Harmening knew all about it and was prepared to address it. The "Cinnamon Toast Shrimp" situation quickly rose up the chain of command at General Mills. The airline's social media employees respond to these complaints around the clock to both allay their customers' travel discomforts, but also protect its brand's reputation. The airline industry, for instance, is one where the customers are constantly airing their grievances on social media. Corporations have dedicated social media managers with varying levels of responsibility and pressure. The speed at which a social media post can spread makes these customer-facing decisions more critical. ![]() He said it was unfair that staffers on the company's social media team had to be the company's face. In an e-mail Tuesday night, Karp said he was frustrated no one higher up at the company had yet reached out to him. "That is a very, very bad choice," Rao said. ![]() Rao said the company made a mistake with the "accumulation" statement because it suggested Karp was wrong. "The fundamental issue is consumers might lose trust in your brand and your product."Īnything related to contaminated items near the body - be it food, clothing or cosmetics - creates an inherent "disgust aversion," Rao said. "There is potential for this thing to become worse than it is right now," said Akshay Rao, a marketing professor at the University of Minnesota. The event led to a frenzy on Twitter, Instagram and TikTok where jokes abounded, like a reworked General Mills logo that replaced "Mills" with "Krills" and images of cereal boxes renamed "Cinnamon Toast Crustaceans."įor Golden Valley-based General Mills, one of its best-known products was getting enough negative attention to pose a risk to its reputation. Social media influencers breathlessly documented the play-by-play between the comedian and the company. Customer service problems, especially ones that normally take time to investigate, can quickly go viral on social media and work their way into click-hungry news publications.īy Tuesday, the New York Times had joined other outlets amplifying Karp's complaint and the initial public reaction from General Mills, in which the company said on Twitter that what Karp thought were shrimp tails appeared to be "an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended." His modest fame helped elevate the post.įrom there, General Mills was in the social media minefield that has trapped many companies. It started Monday when Jensen Karp, a Los Angeles comedy writer, posted on Twitter a picture of what appeared to be sugarcoated shrimp tails from his box of Cinnamon Toast Crunch. The company's planned announcements of a corporate transaction and quarterly earnings were overshadowed by a viral social media episode with one of its top-selling cereals, Cinnamon Toast Crunch, at the center. With the new knowledge that Karp is "Topanga's husband" some Twitter users have come up with theories about who they think is responsible for the shrimp ending up in his cereal.īlake Hammond shared a picture of Stuart Minkus from Boy Meets World and said: "I think I found out who put the shrimp in Topanga's husband's Cinnamon Toast Crunch.General Mills executives knew last week would be a newsy one, but not in the way it turned out. ![]() Somewhere Black Widow just woke the f*** up." Writer Ash Parrish said: "'Cinnamon Toast Shrimp guy is married to Topanga.' Is 10000 percent a Russian asset activation code. ![]() Tony X said: "THE DUDE THAT FOUND THE CINNAMON TOAST SHRIMP IS MARRIED TO TOPANGA?" Programmer and podcast host, Scott Hanselman, said: " Cinnamon Toast Crunch shrimp tail guy is married to Topanga and that completes 2021 bingo for me."Ĭomedian Abby Govindan said: "finding out the cinnamon toast shrimp guy is married to Topanga from Boy Meets World is breaking me." A Divided Country: Americans Split Over Love of Cinnamon Toast Crunchįilmmaker Chris Branch said: "Imagine saying 'wow the shrimp cinnamon toast guy is married to Topanga' to any normal person.".25 Foods That Have Way More Sugar Than You Think.Comedian Finds Shrimp Tails, Dental Floss in Box of Cinnamon Toast Crunch. ![]()
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